Yosi Samra visits Montreal

Last week, I had the pleasure of being invited by the wonderful girls at PonyRide distribution to an event at Billie Boutique in Montreal hosted by PonyRide and Soie Agency.

The famous shoes designer Yosi Samra was invited to display his summer 2013 shoe collection.

Yosi Samra launched his famous shoe line in 2009 and hasn't stopped ever since. Season after season, his shoes are being worn by Hollywood celebrities (Jessica Alba to Cindy Crawford to Eva Longoria) and fashionistas all over the world.

His famous touch : the classic comfy ballerina !

I had the great pleasure of talking with the designer himself and asking him a couple of questions :

What inspired you for the colors of the summer 2013 collection ?

We went with pastels, pastels are very strong this season, also a lot of neons.

Do you have a favorite pair of shoes from this collection ?

This question is so hard to answer because I put so much work into every pair. This season we launched a new pair called the Erika with the strap, so my choice leans more toward that shoe.

What made you get into the shoe business ?

I come from a background of shoe business. My inspiration came from going out at night and seeing all the girls taking off their high heels and walking barefoot after a night out. That has been one of my main inspirations behind the creation of the Yosi Samra flats. My three main components when I started designing this shoe was style, comfort and quality.  I feel like presentation is everything and the wide choice of colors and styles, helps a girl pick and choose what she wants just like going to a candy shop !

Soie Agency, Billie Boutique, Yosi Samra & the Pony Ride Distribution team

More pictures from the event...

 Yosi Samra and Pascale Nadeau 

I have been walking in Yosi Samra shoes for a week now and let me tell you, comfort is definitely Yosi Samra's forté ! 

Enjoy !

K